Cocoro (COCORO): The New Meme Coin from Own the Doge Makes Waves in the Crypto World

Ankit puri6 hours ago

: The Power of the Doge Meme and Its Crypto Influence

Few internet memes have had as lasting an impact as the Doge meme, which features the iconic Shiba Inu, Kabosu. What started as a simple image spread across forums and social media quickly evolved into a cultural and financial phenomenon with the launch of Dogecoin (DOGE) in 2013. Dogecoin’s success paved the way for a growing number of meme-based cryptocurrencies, influencing projects such as Shiba Inu (SHIB) and Floki (FLOKI). Now, the legacy continues with the introduction of Cocoro (COCORO)—a new meme coin launched by Own the Doge, the group behind the intellectual property rights of the original Doge meme.

The Launch of Cocoro (COCORO) and Its Immediate Market Impact

Cocoro (COCORO) made its debut on Base, Coinbase’s Ethereum layer-2 network, over the weekend, capturing the attention of the crypto community. The launch was accompanied by a heartfelt blog post from Atsuko Sato, the owner of the late Kabosu, introducing her newly adopted 10-year-old rescue dog, Cocoro.

Own the Doge, which manages the intellectual property rights of the Doge meme, has taken a unique approach to promoting this new token. By intertwining Cocoro’s story with the coin’s launch, the project is blending emotional appeal with financial incentives, a strategy that has been effective in past meme coin successes.

Within hours of its launch, COCORO’s market capitalization skyrocketed to over $80 million before stabilizing around $46 million, with a token price fluctuating near $0.046. The surge reflected high initial enthusiasm, but like many meme coins, volatility followed as early buyers took profits.

Tokenomics and Airdrop Details

COCORO’s tokenomics structure is designed to create liquidity and incentivize community participation:

75% of the total supply is locked into liquidity pools to ensure price stability and market depth.
20% of the supply was airdropped to holders of DOG (the previous token launched by Own the Doge) and NEIRO.
The remaining 5% was allocated to a DAO reserve, allowing for future governance decisions to be made by the community.

This distribution model suggests a strong focus on decentralization and community-driven growth, key elements that have driven the success of previous meme coins like Dogecoin and Shiba Inu.

Why Base? The Advantages of Coinbase’s Layer-2 Solution

COCORO was launched on Base, an Ethereum layer-2 network developed by Coinbase, one of the largest cryptocurrency exchanges in the world. According to Smoke, the pseudonymous CEO of Own the Doge, the decision to use Base was based on scalability and affordability.

“We are big fans of what Base is doing for the ecosystem,” Smoke told Decrypt. “They have made it fast and affordable to build on Ethereum at scale.”

Base offers lower transaction fees and faster processing speeds than the Ethereum mainnet, making it an attractive platform for new projects looking to provide seamless user experiences. Additionally, Base is backed by Coinbase, giving it a level of legitimacy and security that other layer-2 solutions may not have.

This isn’t Own the Doge’s first time working on Base. Their previous token, DOG, already has over 1 million holders on the network, showing strong community support and a history of success in launching meme tokens on this infrastructure.

Atsuko Sato and the Emotional Connection Behind Cocoro

The story behind COCORO extends beyond just a new meme coin—it carries an emotional connection for many Doge fans. Kabosu, the Shiba Inu that became the face of Dogecoin, passed away in 2024, marking the end of an era for the beloved meme.

In her blog post, Atsuko Sato introduced Cocoro, a 10-year-old rescue dog she recently adopted, carrying on the spirit of Kabosu’s legacy. By linking Cocoro’s story to the new cryptocurrency, the project aims to create a meaningful narrative, blending nostalgia with a fresh beginning.

This strategy aligns with the success of Dogecoin and Shiba Inu, both of which built strong emotional connections with their communities. It reinforces the idea that meme coins aren’t just about speculation—they can also be about storytelling and culture.

Meme Coins and Market Trends: How COCORO Fits Into the Landscape

The meme coin market has seen exponential growth in recent years, with Dogecoin and Shiba Inu reaching multi-billion-dollar market caps. The rise of coins like Pepe (PEPE), Bonk (BONK), and Floki (FLOKI) has further demonstrated the continued demand for meme-driven cryptocurrencies.

COCORO enters this space at a time when meme coins are experiencing renewed interest, especially with the support of major crypto influencers and communities. However, meme coins are notoriously volatile, with price swings driven primarily by community engagement, social media hype, and speculative trading rather than intrinsic utility.

Analyst Predictions and the Future of COCORO

Industry analysts have mixed opinions on COCORO’s long-term potential:

Bullish Case: Some believe COCORO has strong growth potential due to its connection to Dogecoin and the established fanbase of Own the Doge. If the project continues to develop and integrate real-world utility, its price could see significant appreciation.
Bearish Case: Others caution that meme coins rely heavily on hype, and without sustained community engagement or utility, COCORO could face sharp declines in value.

A recent report suggested that COCORO could see a 200% surge if it maintains momentum and gains traction on social media. However, investors should approach meme coins with caution due to their high-risk nature.

Community Engagement and the Role of the DAO

A key factor that could determine COCORO’s success is its decentralized governance model. The DAO (Decentralized Autonomous Organization) reserve holding 5% of the token supply allows community members to participate in decision-making, such as future developments, partnerships, and marketing efforts.

This community-driven approach mirrors the success of Shiba Inu, which launched initiatives like ShibaSwap and the Shiba Inu Metaverse to keep holders engaged. If COCORO can introduce similar innovations, it could position itself as a serious competitor in the meme coin sector.

: What Does COCORO Mean for the Future of Meme Coins?

The launch of COCORO marks a new chapter in the Doge legacy, connecting a fresh story with the nostalgic appeal of Dogecoin. By leveraging the intellectual property of the Doge meme, the power of Coinbase’s Base network, and the emotional attachment of Kabosu’s successor, COCORO has positioned itself as a promising addition to the meme coin landscape.

However, like all meme coins, its success will ultimately depend on community engagement, market trends, and sustained innovation. As the crypto industry continues to evolve, COCORO will need to differentiate itself beyond just being a tribute to Doge. Whether it becomes the next big meme coin or fades into obscurity remains to be seen, but for now, it has captured the attention of the crypto world.