DOJ’s attack on Google’s dominance, efforts to break search monopoly intensified
The US Department of Justice (DOJ) has Google’s monopoly Has intensified its antitrust action to challenge. The DOJ aims to promote healthy competition in the digital market and rein in Google’s business strategies.
What is the matter?
DOJ alleges that Google violated its popular browser chrome And through other products a illegal monopoly Is made. The department says that Google eliminated competition and discouraged innovation by cross-promoting its products.
DOJ recommendations
DOJ has suggested taking strict action against Google:
- Separating Android from Search and Google Play.
- More information on ad placement for advertisers control Give.
- Giving websites the option not to use Google’s AI data (opt-out).
- Google must share its data with advertisers and marketers Order to share.
However, the DOJ Chrome browser There has been no demand to sell it completely.
Google’s stance
Lee-Anne Mulholland, Google’s vice president of regulatory relations, rejected the DOJ’s allegations. He said that these proposals are beyond the legal scope of the trial. Google has called this step of DOJ excessive and unnecessary.
Why is action against Google important?
Google is the biggest player in the online search and digital advertising markets. The DOJ believes that Google abused its power to stifle competition and limit consumer choice. This move by DOJ can promote transparency and competition in the digital market.
Google’s path is not easy
DOJ’s recommendations could have a major impact on Google’s business model. In particular, if Android were separated from Search and Google Play, it would ad ecosystem Can weaken.
Will Google adopt these steps to increase competition, or face the DOJ in court? Everyone’s eyes are fixed on this war of the digital world.
