Crypto Entrepreneur Justin Sun Eats $6.2 Million Banana Artwork in Hong Kong Press Conference
In a bizarre twist that blends art, cryptocurrency, and viral culture, Justin Sun, the cryptocurrency mogul, fulfilled his promise to eat the $6.2 million banana artwork he purchased at auction. The piece, titled Comedian, created by Italian artist Maurizio Cattelan, made headlines when it sold for an eye-watering sum at a Sotheby’s auction.
Sun made the purchase public in a post on X (formerly Twitter), stating, “I’m thrilled to announce that I’ve bought the banana 🍌!!! @SpaceX @Sothebys I am Justin Sun, and I’m excited to share that I have successfully acquired Maurizio Cattelan’s iconic work, Comedian for $6.2 million.”
He went on to explain that the artwork was more than just a banana on a wall. “This is not just an artwork; it represents a cultural phenomenon that bridges the worlds of art, memes, and the cryptocurrency community,” Sun added, emphasizing the broader cultural conversation the piece had sparked.
On November 29, 2024, Sun kept his word and ate the banana during a press conference in Hong Kong, using the moment to link the artwork to his cryptocurrency vision. “Eating it at a press conference can also become a part of the artwork’s history,” Sun said, adding humorously, “It’s much better than other bananas.” The event drew attention not just for its unusual content but for the symbolism of cryptocurrency intertwining with contemporary art.
As a keepsake, attendees were handed their own bananas and rolls of duct tape, adding another layer of participation in this cultural phenomenon.