Jaguar launches new logo and branding as it moves into electric era

Jaguar, the iconic British luxury automaker owned by Tata Motors, has taken a bold step towards revamping its brand. Committing to its electric future, the company has introduced a new logo and branding that highlights its priorities towards luxury, modernity and originality.

This rebranding includes a new “Leaper” cat symbol, updated typography and dynamic marketing slogans designed to attract a younger, wealthier audience. This initiative by Jaguar is to further contextualize the company’s upcoming portfolio of electric vehicles, which are aimed at meeting contemporary technological and environmental needs.