Zomato Rolls Out ₹30 Gold Membership Deal for Black Friday, Referencing Viral Job Ad Controversy
In a playful twist following its viral job listing controversy, Zomato has unveiled a limited-time Black Friday offer for its premium membership, Zomato Gold. For just ₹30, users can now grab a six-month membership to enjoy exclusive perks, marking a stark contrast to the ₹20 lakh “fee” that recently made headlines in the company’s Chief of Staff job advertisement.
The ₹30 Zomato Gold Black Friday Deal
Available only for this weekend, the deal allows users to purchase a six-month Zomato Gold membership at a fraction of the usual cost. Existing members will also benefit, as their membership validity will be extended by six months upon subscribing during the offer.
With Zomato Gold, members enjoy:
- Free delivery on orders over ₹199 from partner restaurants within a 7 km radius.
- Discounts of up to 30% at over 20,000 partner restaurants across India.
Gold-eligible restaurants can be identified by a “Gold” label on their Zomato app cards. However, free delivery is excluded for restaurants managing their own logistics.
CEO’s Job Ad Inspires Clever Marketing
The campaign humorously nods to Zomato CEO Deepinder Goyal’s recent LinkedIn post about hiring a “Chief of Staff,” where candidates were initially told they’d have to pay a ₹20 lakh opportunity fee with no salary for the first year. After sparking a heated debate on social media, Goyal later clarified that no payment would actually be required.
In its latest ad, Zomato poked fun at the controversy, saying:
“Update from CEO: No need to pay us ₹20 lakhs, just pay ₹30. Get Zomato Gold, 3+3 months at ₹30, only for this weekend. Issued in public interest by Chief of Staff, Marketing.”
How to Avail the Offer
To get Zomato Gold for ₹30, simply log into the Zomato app and activate the deal before the weekend ends. Whether you’re a foodie or an existing member, this Black Friday offer is Zomato’s cheeky yet attractive way to turn headlines into smiles—and savings.
